Air France tries fares under $50 to lure more millennials aboard

Air France tries fares under $50 to lure more millennials aboard
The New Airline Exclusively for Millennials Is Giving First-Class Passengers Something Totally Ridiculous
Did we mention that Joon is “a rooftop bar” — offering organic treats and vitamin-filled fruit juices — and an entertainment channel, which allows to “access in-flight streaming, on their own smartphone, tablet or laptop.” What’s on offer in Joon entertainment channel? RedBullTV and Viceland (because that’s what all millennials watch….isn’t it?)  

A New Airline for Millennials Promises In-Flight VR, Organic Meals and Attendants Wearing White Sneakers
A New Airline for Millennials Promises In-Flight VR, Organic Meals and Attendants Wearing White Sneakers

hotel or any other type of traditional service seems insufficient, brands start looking to what’s trendy and add perks. AirFrance recognizes that it may take more than a cheap ticket to get millennials on board.Joon, which is targeting the ‘Millennials’ generation, will be run by Jean-Michel Mathieu, who has been involved with the project since the start and has held various positions in sales, digital and revenue management within the Air France-KLM group.

The New Airline Exclusively for Millennials Is Giving First-Class Passengers Something Totally Ridiculous

A New Airline for Millennials Promises In-Flight VR, Organic Meals and Attendants Wearing White Sneakers

AlloSky Virtual Reality Headset comes in.

September 26, 2017 Jace Moseley Airlines

Always free will be water, orange juice, organic Segafredo coffee and tea.Read: Air Berlin Files for Bankruptcy as Etihad Airways Pulls Financing

It’s going to give them a virtual reality headset.
Joon is the Airline Experience for Millennials
Joon is the Airline Experience for Millennials
Airbnb Experiences, which pairs locals with visitors for guided tours and exclusive activities.

And do you really want to be that guy who starts shrieking in the cabin because they couldn’t handle the BASE jumping VR experience they were watching? I didn’t think so.

The New Airline Exclusively for Millennials Is Giving First-Class Passengers Something Totally Ridiculous
The New Airline Exclusively for Millennials Is Giving First-Class Passengers Something Totally Ridiculous

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheekIt will initially use Airbus A340 aircraft on long-haul routes and switch to more modern A350 planes from 2019.But perhaps the most head-scratching, face-palming feature is the “AlloSky Virtual Reality Headset”. That is, VR headsets for your in-flight escapism.

with your internet connection. Please refresh the page and retry.’ + ‘A post shared by JOON (@weflyjoon) on Jul 20, 2017 at 2:23am PDTJoon’s visual identity will be based on electric blue livery.

Air France's Ridiculous 'Airline for Millennials' Promises VR and a 'Rooftop Bar'

Vietnam is Blooming, Booming Joel CordesCHEQUE IN Ryanair agrees to pay hotel bills and other expenses of flight chaos victimsPrice is by far the most important factor when travelers choose an airline, according to a 2015 study by the International Air Transport Association, an industry group that represents most commercial airlines.

Millennials may be savvier about sleazy branding tactics, but they also obsessively follow the lives of minor-celebrities on Snapchat in order to feel like they’re living the high life. According to a release from Joon, flyers will get a taste of that boutique lifestyle because Joon isn’t just an airline, it’s “a fashion brand, a rooftop bar, an entertainment channel, a personal assistant … and Joon does flying too!”Back in July, Air France announced Joon, a new airline specifically targeting travelers aged 18 to 35.

In a blog post in July, Brett Snyder, an industry analyst, said he doubts Joon will be successful. One problem, he said, is that Joon likely will take over routes that have not been profitable for Air France. But Snyder said he’s not sure the new brand will have more luck.Related: ‘Vacation Shaming’ Is Preventing Millennials From Taking Time Off

destinations anyway. If an airline really wants to appeal to millennials, they should offer frequent flyer miles for racking up student loan debt. You can “discover the spirit of Joon” in this Old Navy-meets-iPod promotional video below.

Joon will begin medium-haul service from Charles de Gaulle on December 1, 2017. Long-haul service is scheduled to begin in summer 2018. The airline’s long-haul destinations will include Fortaleza, Brazil and the Seychelles. Three other destinations currently served by Air France will also be served by Joon instead.

The pilots were initially hostile to the plan, fearing they would be forced to accept lower wages.

Air France Is Starting a New Discount Carrier Aimed at Millennials

Joon–you may know them as Air France–have been only too keen to make it sound (and look) like an innovative, disruptive joyride that came straight out of a twitch from French President Emmanuel Macron’s eyebrow.Those long haul flights are due to begin next summer with tickets due to go on sale in December.

Air France joins low-cost long-haul fray with Joon

Airbnb Experiences, a car-sharing platform at the airport and BHV, a department store in the center of Paris.

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Currently, TravelCar is available at Paris Charles DeGaulle to provide free, secure parking. 

Fill 1 The beaches of Fortaleza, on Brazil's north-west coast, await Joon's trendy clientele Credit: Getty Hugh Morris 26 September 2017 • 12:51pm A new airline aimed at millennials has unveiled its first destinations, with the Air France sister project launching flights to Brazil and Seychelles from May next year.Staff uniforms will be casual urban clothing such as Polos, skinny jeans and sneakers. Customers will be able to use YouJoon to stream digital media to their own devices. Each seat will have its own USB power socket.It’s a fancy way of saying Joon will be like most other low-cost airline, including Norwegian, which flies to New York and Los Angeles from Paris. Its major difference will come with its business class cabin, as many low-cost airlines only have economy and premium economy.

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Air France unveils Joon – the ´millennials´ airline

Learn more from the video below.

Air France launches new airline

Single fares to the European cities will start from 39 euros, while fares to Brazil will begin at 249 euros and Seychelles flights will start at 299 euros.

Air France unveils Joon – the 'millenials' airline

Read: Ryanair Pilots Could Cause Even More Disruption at the Airline

Obsessed with Being Cool Big airlines often try to position the new entry as cooler than the parent brand. But in its vigor to attract new customers, Air France is taking its Joon’s branding strategy further than most legacy carriers.

Viceland. It’s just ridiculously amusing that this perfectly fits the image of the stereotypical millennial in the eye of a marketing genius. 

Tickets, which also went on sale on Monday, start from €39 one way, although if passengers want the flexibility of being able to change their ticket then they will have to pay more.

According to Air France, Joon is “especially aimed at a young working clientele, the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology.”

The French arm of Franco-Dutch company Air France-KLM on Monday launched its lower-cost airline, called Joon, which it said is aimed at millennial travelers.

For the airline’s brand, it remains to be seen whether millennial-focused marketing is able to properly target customers that are looking to travel. Hotel brands such as Marriott and Hilton have each launched their own millennial-targeted experiences, but it remains to be seen whether customers are able to get on board, or if a broader marketing plan is more viable.

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Joon is not meant to be an ultra-low-cost carrier in the mold of Ryanair. For example, Joon’s flights will offer business class.Joon will start with short-haul routes to Barcelona, Berlin, Lisbon and Porto in December, before flying to Fortaleza in Brazil and Seychelles from the end of March 2018. 

Passengers will be able to connect between Air France and Joon flights at Paris Charles De Gaulle airport using one ticket on an Air France code, Jean-Michel Mathieu, head of Joon, told a news conference.

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Joon cabin crew will be decked out in casual uniforms, featuring white trainers, polo shirts and gilets, “for a flying experience that's both stylish and relaxed”.Lufthansa has expanded its low-cost Eurowings unit, while British Airways’ parent, International Airlines Group, earlier this year launched airline Level, which offers fares that start around $200 for travel between Oakland, California, and Barcelona.Low-cost travel between Europe and the Americas has taken off, with the likes of Norwegian Air Shuttle and Iceland's Wow Air leading the charge.

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