But Singers resignation comes after a particularly rough week for the company. Just last week the labels CMO Ed Razek made headlines with some offensive comments about who Victorias Secret sells and markets to (read: just size 0 conventionally hot women) which led to calls to boycott the company. For many women like myself, Razeks comments were just another reminder that Victorias Secret simply does not care to meet the needs of everyday women.
Victoria's Secret and the Slow Death of Retail's Male GazeVictoria's Secret Doesn't Want Plus-Size or Trans Women Walking the RunwayVictoria's Secret to Stop Selling Swimwear, Cease Printing Their Famous CatalogsAbout the authorHazel CillsHazel CillsPop Culture Reporter, Jezebel
The CEO of Victorias Secrets lingerie division, Jan Singer, has resigned and plans to step down after working at the retailer for two years, a person briefed on the matter told CNBC.
The lingerie company, owned by L Brands, has struggled to grow sales as younger shoppers turn to more inclusive bra and underwear retailers. Singer joined Victorias Secret from Spanx and had been trying to “aggressively” seek out new customers with new products and by understanding shoppers better.
L Brands shares initially fell Wednesday morning on the news of Singers departure but were recently up about 1 percent.
The company is expected to share more details about Singers departure on Monday, when L Brands reports quarterly earnings, said the person, who requested anonymity because the announcement isnt yet official. It wasnt immediately clear who Singers replacement would be.
Video: Victorias Secret CEO Jan Singer Resigns After Two Years With Company | TIME
That person will be tasked with improving the brands appearance to consumers. Female shoppers today are increasingly turned away by Victorias Secret overtly sexy image, which is reinforced by its annual fashion show. The brand was made famous for its brightly colored push-up bras, but more women now are searching for comfort and fit. A handful of bra and underwear upstarts, like ThirdLove and Adore Me, are gaining ground by being more inclusive.
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