On this weeks Coachs Corner segment, the 85-year-old said that hes less frequently seeing people wearing poppies anymore to honour fallen Canadian soldiers.
"You people … you love our way of life, you love our milk and honey, at least you can pay a couple bucks for a poppy or something like that," Cherry said. "These guys paid for your way of life that you enjoy in Canada, these guys paid the biggest price."
In a statement released Monday afternoon, the president of Sportsnet said that Cherrys comments do not represent our values or what we stand for.
"Following further discussions with Don Cherry after Saturday nights broadcast, it has been decided it is the right time for him to immediately step down, the statement reads.
The firing of Cherry comes hours after the Canadian Broadcast Standards Council (CBSC), the agency that deals with viewer and listener complaints across Canada, put a statement on their website saying their technical processing capacities have been exceeded.
Sportsnet fires Don Cherry after negative comments about immigrants
"The CBSC has received a large number of very similar complaints concerning Coachs Corner broadcast on CBC (Sportsnet) on Nov. 9, 2019," the statement said.
"While the CBSC will be dealing with this broadcast under its normal process, it is not able to accept any further complaints."
The National Hockey League, Sportsnet and co-host Ron MacLean have all issued statements condemning what Cherry said on the program. Cherry has not commented thus far.
Hockey Night in Canada was a longtime CBC Saturday night staple, but the show and its games moved to Sportsnet when Rogers landed a 12-year, $5.2 billion national broadcast rights deal with the NHL that began in 2014.
The show is still broadcast on CBC in a sub-licensing deal with Rogers Media, which owns Sportsnet. But the show is run by Sportsnet and filmed in its studio in the CBC building in Toronto.
"As Rogers Sportsnet is the national rights holder for NHL Hockey in Canada, CBC has no purview over any editorial (choice of commentators or what they say) with respect to Hockey Night in Canada," CBC spokesman Chuck Thompson said in an email.
Don Cherry has been removed from Sportsnet following a rant on Saturdays Hockey Night in Canada in which he implied that immigrants in Toronto are not paying their respects to Canadian veterans by wearing poppies.
On this Remembrance Day, Hockey Night in Canada’s Don Cherry is making news for all the wrong reasons, and it’s too bad, because ‘Grapes’ is a staunch supporter of Canada’s war veterans and Royal Canadian Legions and that’s where the focus should be.
Instead, the bombastic hockey commentator crossed the line, as he tends to do, on Saturday night when he ranted about people who have immigrated to Canada and (allegedly) don’t wear poppies at this time of year.
“You people that come here, you love our way of life, you love our milk and honey, at least you can pay a couple of bucks for poppies or something like that,” said Cherry. “These guys paid for your way of life that you enjoy in Canada.”
Sportsnet cuts ties with Don Cherry over poppy rant – Canada News
READ MORE: Ron MacLean apologizes for not challenging Don Cherry’s ‘hurtful and prejudiced’ comments
Cherry’s commentary was abhorrent, racist and xenophobic and — to no one’s surprise — were met with a tidal wave of criticism.
Sportsnet fires Don Cherry over you people comment targeting immigrants
“Don’s discriminatory comments are offensive and they do not represent our values and what we stand for as a network. We have spoken with Don about the severity of this issue and we sincerely apologize for these divisive remarks,” said Sportsnet President Bart Yabsley.
This isn’t the first time that Cherry has been condemned his comments during his weekly ‘Coach’s Corner’ segment alongside Hockey Night in Canada host Ron MacLean, but if Yabsley and the other higher ups at Sportsnet truly believe Cherry’s comments don’t represent their ‘values’ and what the network stands for, then shouldn’t Grapes pay the price?
Scott Stinson: After his you people diatribe, its time to find out if Don Cherry is truly untouchable
I think we can all agree that Cherry is still employed because his controversial style continues to draw viewers, but as of Sunday afternoon there had been no apology from the longtime hockey commentator and no penalty announced by the network.
If Sportsnet has no plans to fire Cherry, as some people are demanding, the network should at least suspend him for a show, or two.